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Call of Duty + GMC | Virtual City



"GMC HUMMER EV Roars into Gaming and Virtual Production World"

Call of Duty represents the state of the art in gaming.  The all-electric GMC HUMMER EV points to the future of the automotive industry.  A team-up of these two properties should embody these cutting-edge qualities.  So we created a virtual city and drove the Hummer EV through it.  Made for Activision and Artifact Studios as part of Call of Duty League broadcast package.  Shot at Orbital Studios in Los Angeles.



Above previsualization renders were created in Unreal Engine to demo the concept in preproduction before shooting with the actual vehicle.  Production and visual effects used the same digital assets as previsualization, so there is a one-to-one between concept and final product.

Close-ups and interiors of the HUMMER EV were shot on a virtual production stage.  LED screens surrounded the physical vehicle and displayed the virtual city set. Motion sensors on the stage synced the movement of the camera with the virtual set to provide realistic 3D perspective.

Wide shots of the vehicle were created in Unreal Engine by leveraging the same virtual city set as the previsualization imagery and stage production. This continuity of assets through each phase of the project results in visual consistency from concept frames to live action footage to visual effects to the final product.



Director: Allen Colombo


Client: Activision Blizzard

Director, Partner Marketing and Management: Lianne Virginio

Senior Manager, Partner Marketing and Management: Tom Koontz

Manager, Partner Marketing and Management: Fallon Rosen

Agency: Carat

Senior Content Manager: Lauren Roeschke

Associate Director, Content: Michael Thomas

Senior Manager, Content: Rebecca Jacokes

Production Company: Artifact Studios

Artifact Executive Producer: David Grabias

Artifact Creative Director: Brian Kessler

Artifact Creative Director: Brendon Schulze

Artifact Head of Production: Haley Moffett

Producer: Sarah Colombo

Previsualization Artist: Allen Colombo

Real-time Environments: Don Bitters

3D Animation: Vladimir Chernyakov

Color Correction: Volodymyr Zelinskyi

Editor: Allen Colombo

Sound Design and Mix: Jesse Springer

Virtual Production Stage: Orbital Studios

Orbital Founder: AJ Wedding

Line Producer: Leah Robson

First Assistant Director: Dennis Ruel

Director of Photography: Leonidas Jaramillo

Gaffer: Kevin Cho

Key Grip: CJ Colace

Key PA: Justin Whittenburg

First Assistant Camera: Mac Myers

Second Assistant Camera: Theo Malkin

Virtual Production Supervisor: Don Bitters

Tracking Specialist: Mark Poletti

DIT: Peter Mascetta

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