JOHNSON & JOHNSON | Zyrtec
For Zyrtec's Furtec campaign, we engaged Laika vet Rebecca Stillman to build a forty square foot miniature city park at Stoopid Buddy Studios and populate it with Easter eggs such as a kite-flying Ben Franklin and a mountain chomping dinosaur. The great DP Tim Gillis did double duty with his signature deft lighting and fluid camera.
The bi-plane in the background was rigged to a hand-cranked pulley. The set falls down on cue. Since everything was practical, dialogue had to be timed to the second, with super-producer Crystal Deones counting out our marks from a stopwatch as we moved through the scene.
Client: Johnson & Johnson | Zyrtec
Creative Director: Howard Lenn
Production Company: Haus
Executive Producer: Jared Plummer
Creative Director: Rasmus Blaesbjerg
Producer: Crystal Deones
Director: Allen Colombo
Director of Photography: Tim Gillis
Production Designer: Rebecca Stillman
Photos: Eric Kutner