LG | Life's Good
Digital Campaign
Always a pleasure to jump in the deep end with Haus and creative director Steed Griffin.
This one was especially bonkers because that was the brief-- limerick levels of visual nonsense. How can you go wrong?
Three days at Ben Kitay studios in Hollywood shooting seventeen short spots starring confetti cannons, real cannons, remote control robots, a diva cat, and inflatable dancing men engaging in questionable behavior. Bliss.
Client: LG Electronics
Digital Marketing Expert: Seung-Hyun Yuh
Brand Marketing Specialist: Jeeyeon Park
Agency: BBDO Energy
Executive Creative Director: Sam Bergen
Creative Director: Michael Shirley
Senior Art Director: Jimmy Zimmerman
Production Company: Effie Studios
Producer: Sarah Colombo
Director: Allen Colombo
First AD: Haley Moffett
Production Supervisor: Christy Villa
Asst. Prod. Supervisor: Alex Tomaras
Director of Photography: Kevin Richey
First AC: Lorna Leslie
Media Manager: Marc Romo
Post Production: Effie Studios
Editor: Marc Romo
VFX: Sarah Fang
Production Designer: Christopher Steidle
Art Assistant: Michael Wanemacher
Art PA: Dillan Harris
Studio: Haus
Head of Production: Claudine Nichols
Creative Director: Steed Griffin
Content Producer: Gina Hyers
Pet Handler: Erin Shelley
Stage Manager: John Pienta
Gaffer: Jonathan Acevedo
Swing: Justin Shertick
Swing: George Oliver
Swing: Charley Hayes