HYUNDAI | Engineering Story
Collaboration with my old friends and partners at Haus. The challenge was to create 12 one-minute spots in 4 days, each spot with a different look.
The solution was a modular set with custom light elements that could be re-configured into different looks spot to spot.
Chris Covics' team at Lift Off engineered and fabricated the mobile and programmable LED panels.
We shot at Car Prep Studio in Fountain Valley. Art Director Joey Biggs built a 30x18' wall with a recessed 15' column to anchor the variable set.
For scripts requiring driver interaction with the car, animator Sebastian Gronemeyer created holographic actors to motion track into the footage.
To make the tight schedule work, DP Kevin Richey and I pre-visualized and storyboarded every shot to within an inch of its life with Cinema 4D wiz Farbod Khoshtinat. Kevin and AD Haley Moffett then dialed the masterful shooting schedule down to the minute.
Using motion control cameras and macro lenses, we set out to explore the steel body and leather interiors like a landscape.
Senior Group Manager,
Interactive Marketing: Tony Jaime
Digital Project Manager: Dannielle Fewster
Managing Director: Claudine Nichols
Executive Creative Director: Steed Griffin
Executive Producer: Gina Hyers
Agency: Innocean Worldwide
Associate Creative Director: Tricia Ting
Copywriter: Brad Beerbohm
Brand Manager: Nick Corotan
Production Company: Effie Studios
Direction: Allen Colombo
Producer: Sarah Colombo
Content Producer: Brad Johnson
Product Specialist: Charlie Ashby
Head of Production: Nicolette Spencer
Custom Light Elements:
Chris Covics/Lift Off
Art Director: Donald Biggs
Director of Photography: Kevin Richey
Motion Control Op: Chris Toth
1st AC: Lorna Leslie
2nd AC: Vanessa Morehouse
DIT: Costa Ciminiello
Script Supervisor: Alexandra Lill
Office PA: Dylan DeLuca
Truck PA: Peter Robishaw
Set PA: Steve Hulse
Gaffer: Michael Garcia
Best Boy Electric: Mark Mann
Set Lighting Technician: Brian Mazur
Key Grip: Alex Klabukov
Best Boy: Grip Matt King
Post-Production: Effie Studios
Editor: Ryan Thiel
Editor: JD Raimer
Production Supervisor: Rachel Ottenstein
Production Coordinator: Dana Kurth
1st Assistant Director: Haley Moffett
VFX and Pre-Vis Artist: Farbod Khoshtinat
VFX Artist: Rodrigo Dominguez
VFX Artist: Sebastian Gronemeyer