HYUNDAI | Engineering Story
Content Series
Twelve-part campaign to introduce tech innovations in the Elantra and Sonata. Shooting on a stage with a limited footprint, we crafted custom LED elements to extend the scope of the set and give each entry in the campaign a distinct look. In order to ensure maximum production efficiency on a tight timeline, we shot the entire campaign virtually in preproduction, dialing in a camera map that we then transferred to motion control cameras on set.
Creating a virtual version of the set to scale in pre-production allowed us to previsualize and get approvals for each shot of the 12-minute campaign prior to the shoot. We arrived on set with the camera placement, focal length and focal distance of each shot pre-determined. Using motion control cameras for our live action shoot, we were able to precisely replicate virtual camera specifications in the real world scenario. Below are virtual previsualizations next to their live action counterparts.
Director, Lead Design: Allen Colombo
Client: Hyundai
Senior Group Manager, Interactive Marketing: Tony Jaime
Digital Project Manager: Dannielle Fewster
Agency: Innocean Worldwide
Associate Creative Director: Tricia Ting
Copywriter: Brad Beerbohm
Brand Manager: Nick Corotan
Head of Production: Nicolette Spencer
Content Producer: Brad Johnson
Product Specialist: Charlie Ashby
Production Company: Haus
Executive Producer: Gina Hyers
Creative Director: Steed Griffin
Production Company: Effie Studios
Producer: Sarah Colombo
Production Supervisor: Rachel Ottenstein
Production Coordinator: Dana Kurth
1st Assistant Director: Haley Moffett
Director of Photography: Kevin Richey
Gaffer: Michael Garcia
Best Boy Electric: Mark Mann
Set Lighting Technician: Brian Mazur
Key Grip: Alex Klabukov
Best Boy Grip: Matt King
Motion Control Op: Chris Toth
1st Assistant Camera: Lorna Leslie
2nd Assistant Camera: Vanessa Morehouse
Custom Light Elements: Chris Covics/Lift Off
Project Manager: Brandon Angle
Art Director: Donald Biggs
DIT: Costa Ciminiello
Script Supervisor: Alexandra Lill
Office PA: Dylan DeLuca
Truck PA: Peter Robishaw
Set PA: Steve Hulse
Post-Production: Effie Studios
Editor: Ryan Thiel
Editor: JD Raimer
VFX and Pre-Vis Artist: Farbod Khoshtinat
VFX Artist: Rodrigo Dominguez
VFX Artist: Sebastian Gronemeyer