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LG | Life's Good

Digital Campaign

Always a pleasure to jump in the deep end with Haus and creative director Steed Griffin. 

 

This one was especially bonkers because that was the brief-- limerick levels of visual nonsense.  How can you go wrong? 

 

Three days at Ben Kitay studios in Hollywood shooting seventeen short spots starring confetti cannons, real cannons, remote control robots, a diva cat, and inflatable dancing men engaging in questionable behavior.  Bliss.

1/1

 

 

Client: LG Electronics

Digital Marketing Expert: Seung-Hyun Yuh

Brand Marketing Specialist: Jeeyeon Park

 

 

Agency: BBDO Energy

Executive Creative Director: Sam Bergen

Creative Director: Michael Shirley

Senior Art Director: Jimmy Zimmerman

 

 

Production Company: Effie Studios

Producer: Sarah Colombo

Director: Allen Colombo

 

 

First AD: Haley Moffett

Production Supervisor: Christy Villa

Asst. Prod. Supervisor: Alex Tomaras

 

 

Director of Photography: Kevin Richey

First AC: Lorna Leslie

Media Manager: Marc Romo

 

 

Post Production: Effie Studios

Editor: Marc Romo

VFX: Sarah Fang

 

 

Production Designer: Christopher Steidle

Art Assistant: Michael Wanemacher

Art PA: Dillan Harris

 

 

Studio: Haus

Head of Production: Claudine Nichols

Creative Director: Steed Griffin

Content Producer: Gina Hyers

 

 

Pet Handler: Erin Shelley

Stage Manager: John Pienta

 

 

Gaffer: Jonathan Acevedo

Swing: Justin Shertick

Swing: George Oliver

Swing: Charley Hayes