LG | Life's Good

Digital Campaign

Always a pleasure to jump in the deep end with Haus and creative director Steed Griffin. 


This one was especially bonkers because that was the brief-- limerick levels of visual nonsense.  How can you go wrong? 


Three days at Ben Kitay studios in Hollywood shooting seventeen short spots starring confetti cannons, real cannons, remote control robots, a diva cat, and inflatable dancing men engaging in questionable behavior.  Bliss.

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Client: LG Electronics

Digital Marketing Expert: Seung-Hyun Yuh

Brand Marketing Specialist: Jeeyeon Park



Agency: BBDO Energy

Executive Creative Director: Sam Bergen

Creative Director: Michael Shirley

Senior Art Director: Jimmy Zimmerman



Production Company: Effie Studios

Producer: Sarah Colombo

Director: Allen Colombo



First AD: Haley Moffett

Production Supervisor: Christy Villa

Asst. Prod. Supervisor: Alex Tomaras



Director of Photography: Kevin Richey

First AC: Lorna Leslie

Media Manager: Marc Romo



Post Production: Effie Studios

Editor: Marc Romo

VFX: Sarah Fang



Production Designer: Christopher Steidle

Art Assistant: Michael Wanemacher

Art PA: Dillan Harris



Studio: Haus

Head of Production: Claudine Nichols

Creative Director: Steed Griffin

Content Producer: Gina Hyers



Pet Handler: Erin Shelley

Stage Manager: John Pienta



Gaffer: Jonathan Acevedo

Swing: Justin Shertick

Swing: George Oliver

Swing: Charley Hayes