US BANK | Virtual Payments
For this spot about leaving paper behind, we went with a construction paper stop-motion animation approach. The idea was that the mix of analog craft and a digital format could subtly underline the material vs virtual theme of transitioning from cash to online payments.
Working with graphic designer Rodrigo Domínguez and paper artist Margaret Scrinkl, we converted US Bank's icon library into construction paper cut-outs, which Margaret then hand animated.
Paper cut-outs by animator Margaret Scrinkl.
Cast: Kayah Alexandra Franklin
Client: US Bank
Agency: Betsy Todd
Writer: Janelle McGlothlin
Production Company: Effie Studios
Producer: Sarah Colombo
Director: Allen Colombo
Live Action DP: Adriel Gonzalez
Design: Rodrigo Domínguez
Stop-Motion Animation: Margaret Scrinkl